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Cat Gilbert

An image of co workers siting in a communcal space with large lights overhead

MY ROLE: MARKETING DIRECTOR, BRANDING, GRAPHICS, COPY, WEB & VIDEO

IDENTITY & BRANDING

In my capacity as Marketing Director at Yellow Goat Design, I oversaw, branded, and created marketing collateral and copy for new collections, Company Profiles, and the Budget Friendly Catalog. The look books and videos were created to allow for a quick snapshot of new collections online, at trade shows, and events. I also worked with the Design team to create spotlight captures of the Designers and Projects at Yellow Goat Design to promote connection and authenticity.

A unique wooden sculpture over a boardroom table

ABSTRACT NATURE

Ode to reflection, from the gills of a mushroom to the humble hillsides.

A ombre metal sculpture over a dinner table

BRIEF EPIPHANY

A fleeting moment of transcendence, beauty and joy in experience.

A round wooden light fixture in a living room setting

AGAINST THE GRAIN

Wood designs that go against the traditions of the material.

3 glass pendants over a bar with a wooden wall in the background

RADIANCE

Designs that are mutable and beautiful in nature.

A gold organic looking sculpture in a gray room hanging over a dining table

Company Profile

Brand profile and projects showcase for the company.

Scuptural metal pieces hanging in a room with a large window

BUDGET FRIENDLY

Dedicated to the budget friendly items that YGD offered, sorted by price tiers.

All Videos

All Videos

A modern workplace easting space with windows and round light fixtures

WEBSITE REFRESH

I worked with Milkshake Studios in Brooklyn, NY to redesign the current website with a focus on ease of use and updated aesthetic. Once the update was completed I managed and created all the website content.

A screenshot of the opening page of the yellow goat design website

A screenshot of a product page on the yellow goat design website

SAMPLE BOX

The sample box redesign focused on creating a branded box that was in-line with YGD’s style standards but also allowed for a playful refresh of the look seasonally. Using patterns found in a screen pattern called Hatch, I played with the overlapping colors and patterns until a unique pattern design was created that spoke to the colors and pattern found in YGD products and style standards.

A picture of the busy patterned sample box

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