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MY ROLE: MARKETING DIRECTOR, BRANDING, GRAPHICS, COPY, WEB & VIDEO
IDENTITY & BRANDING
In my capacity as Marketing Director at Yellow Goat Design, I oversaw, branded, and created marketing collateral and copy for new collections, Company Profiles, and the Budget Friendly Catalog. The look books and videos were created to allow for a quick snapshot of new collections online, at trade shows, and events. I also worked with the Design team to create spotlight captures of the Designers and Projects at Yellow Goat Design to promote connection and authenticity.
I worked with Milkshake Studios in Brooklyn, NY to redesign the current website with a focus on ease of use and updated aesthetic. Once the update was completed I managed and created all the website content.
The sample box redesign focused on creating a branded box that was in-line with YGD’s style standards but also allowed for a playful refresh of the look seasonally. Using patterns found in a screen pattern called Hatch, I played with the overlapping colors and patterns until a unique pattern design was created that spoke to the colors and pattern found in YGD products and style standards.
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