Imogene's Doughnut

MY ROLE: BRANDING & IDENTITY, GRAPHIC DESIGN, FONTS, COPYWRITING

Imogene’s makes doughnuts like no one else. Born from the ashes of a former rock ’n’ roller’s rebellious spirit, this bold bakehouse breaks every rule in the book. With fearless flavor combinations and unapologetically creative design, Imogene’s turns doughnuts into edible art—each one crafted with heart, grit, and just the right amount of chaos.

For this project, I developed a complete brand package, including custom fonts, original graphics, and foundational brand copy and design to capture the Imogene energy.